OMELET | MONOPOLY GO! To elevate MONOPOLY GO! beyond standard gameplay captures, this strategic initiative re-imagined Mr. Monopoly as a relatable, culture-driven social personality. The dual-platform strategy utilized Instagram to deepen community engagement with core fans while leveraging TikTok to capture new audiences through rapid-response cultural trends.
By integrating existing IP with advanced AI tools, a high-agility team established a resourceful production model that delivered high-volume, trend-led content with industry-leading turnaround times.
SOCIAL POSTS
The Summer All My Landmarks Got Wrecked
