DEUTSCH | WALMART+To compete with memberships like Amazon Prime, this campaign repositioned Walmart+ as a full-value service that goes far beyond just grocery delivery. The strategy focused on a "total market" approach, using shared insights to reach both English and Spanish-speaking audiences simultaneously. This project also marked the first lifestyle-driven campaign to promote the exclusive Walmart+ partnership with Burger King.
The execution covered the entire customer journey, delivering 20 distinct videos for broadcast and digital platforms. The production was highly efficient, completing the full suite of content during a two-week international shoot. This resulted in a comprehensive library of ads that clearly communicated how the membership adds value to everyday life.
BROADCAST & DIGITAL SPOTS
It’s Walmart, Plus: Saving even more time & money
It’s Walmart, Plus: Free delivery for all your party-hostin’ needs
It's Walmart, Plus: An included Paramount+ subscription
Es Walmart, Plus: Socios ahorran incluso más tiempo y dinero con entregas gratis.
