OMELET | MONOPOLY GO! "The Dice Life" campaign transformed MONOPOLY GO! into a cultural brand by replacing traditional user acquisition with narrative-driven 90s sitcom parodies. Featuring a high-profile cast including Will Ferrell, Jake Johnson, Sunita Mani, the strategy utilized innovative "channel surfing" vignettes to showcase the game’s social mechanics within the "GOVille" universe.
Strategic management of the partnership between Scopely, Hasbro, and Omelet bridged the gap between performance-driven goals and high-concept brand equity. This approach significantly increased digital ad retention and supported the most successful mobile game launch in history, ultimately surpassing $2B in revenue.
DIGITAL SPOTS
Monopoly Go! The Dice Life Episodes 1 & 2
PRESS
Monopoly Go! Parodies '90s Sitcoms in Latest Star-Studded Campaign (ADWEEK, July 2025)
The top 5 celebrity brand collabs you need to know about right now (AdAge, July 2025)
